Grow Your Business With Email Campaigns That Get Results

The proven, step-by-step process to grow your email list, create and send impactful emails, make more sales and grow your business - without being spammy, annoying or putting yourself into overwhelm.



Does this sound like you?

  • You know you need to use email as part of your marketing strategy but you’re confused and overwhelmed about how to start

  • You’ve tried sending emails for your business but hardly anyone opened your emails and you didn't get any new business out of it

  • You have an email capture form on your website (or you have a list of customer emails) but you've never actually sent an email

  • You start the season with good intentions of sending regular emails to customers but when you get busy that’s the first thing you stop doing

  • You know email is supposed to help grow your business but you can’t figure out how, so it feels like a waste of time

If you said “yes” to any of these, then you’re not alone.

The bad news is that you’re missing out on the single most effective tool to build awareness, get new customers, make more sales, and keep customers coming back for more. The good news is that many of your competitors are also missing out.

And you’re exactly the person we built the Email Success System for.

Get Results With Emails That Work

If you’re not sure how to get started, struggling to make email marketing work for you, or simply looking to enhance the way prospects and customers interact with you and your business, then this online course is for you!

After taking this course and implementing what you learn you will:

  • Quickly add more qualified leads to your email list
  • Know how to create emails that people want to open and read, and that lead them to buy from you
  • Evaluate and increase the ROI of your marketing efforts by focusing on what works best
  • Avoid costly email marketing mistakes (including breaking the law!)
  • Have a fool-proof batching system so you can quickly create emails and schedule them before your busy season
  • Be able to build a profitable email program

About the Course

On-demand. Easy-to-follow. Designed for the green industry.

In this course you'll get a blueprint for email marketing success. You'll learn how to set up MailChimp, the most popular (and free!) email marketing service provider, build a list of subscribers who actually want to hear from you, nurture new leads with onboarding emails, convert more prospects into paying customers, use automated emails and segmented targeting to customize each subscriber’s experience, and much, much more!

We’ve broken down everything you need to know about how to run a successful email program for your business into self-paced, easy-to-follow videos and PDFs. The course covers exactly what you need to know and do to start seeing results with email marketing - and none of the stuff you don’t need. It’s hands-on, practical, experiential learning delivered in plain English, with none of the usual technical mumbo jumbo.

These classes are recorded and are available online, anytime, on your computer or mobile device. Each class can be viewed on demand, so you can watch (and re-watch) at your convenience. You'll have access to the class videos (streaming media), as well as support materials such as "cheat sheets" (PDFs) with links to resources, templates, and other helpful information.

Plus, you can pop into our private Facebook group that's exclusively for Email Success System students. There, you'll get access to LIVE Q&A sessions and help while you’re working your way through the modules.

Pre-course materials are available when you purchase and new modules become available weekly starting on March 25, 2019.


What You'll Learn

We make it easy for you to learn everything you need to send effective email campaigns that bring in business

Get the Most Out Of MailChimp

Correctly set up your MailChimp account

Create easy-to-use MailChimp templates

Understand MailChimp reports and know what actions to take based on the results

Grow Your Email List

Build your email list with subscribers who WANT to hear from you

Create opt-in forms on your website to convert visitors into subscribers

Use a wide range of ways to encourage people to subscribe

Create Effective Email Campaigns

Write emails people actually want to read (so you have higher open rates)

Send emails that don't get caught in spam filters

Build graphics using simple, free resources

Know how to use a strong "call to action"

How-To's & Best Practices

Stay consistent by creating and sticking to an email calendar

Save time by batching emails

Know when and how often to send emails

Strengthen lead nurturing so people buy from you

To help you get the most out of the Email Success System, we've included some special bonus materials!


How to set up an autoresponder or drip email campaign to welcome new subscribers and turn them into customers


  • Using Images Tutorial - how to source and create images that work well with email campaigns
  • Email Writing Worksheet - tips and tricks for getting your emails "just right"
  • Email Pre-Send Checklist - make sure your email is perfect before hitting the 'Send' button
  • Editorial Calendar spreadsheet and Word document - fill it in with your unique content
  • Subject Line Hacks - how to write subject lines that get your emails opened
  • Topic Ideas Generator - what to say when you don't know what to write about
  • And much more!

Frequently Asked Questions

You've got questions. We've got answers!

You will! We break down all of the information into easy action steps and provide tutorials for completing any technology setup tasks. You can also watch the module videos as much as you want!

The Email Success System starts Monday, March 25, 2019, but the first module and bonus materials are available when you purchase the course. New modules will be released each week for 8 weeks.

The entire course is online. You can watch the video modules at your own pace as you begin building your email program.

We suggest that you work through the course as modules are released so that you are poised to benefit from a successful email program as soon as possible. However, you do have access to the course as long as it is live. (We’d say lifetime, but it’s probably a matter of years.) Whenever the course updates, you’ll have access to the updates, too!

We hold weekly live Q&A sessions on XXX day at XXX time in the exclusive Email Success System Facebook group. You may submit questions in advance via [email protected]. We will also answer questions live if time permits.

You may also ask questions in the Facebook group for us to answer for the benefit of all students, and students are encouraged to help each other as well.

That depends on whether you complete the modules as they are released, and applying the material to your own site, but within a few weeks of implementing the new information you learn you’ll start building your list and will be able to start your email campaigns. You have to do the work, though!

The course is specifically geared toward understanding and using MailChimp as your email sending tool because, in our experience, it works well for businesses and individuals working in all aspects of the green industry. However, the content writing lessons, email best practices, editorial calendar development and bonus materials can all be used with other email programs. The content is primarily geared toward MailChimp users, though.

We would never want you to be unhappy! But at the same time, we want to be sure you get the most out of the Email Success System. We provide a lot of resources to make this as easy as possible for you, including a Facebook group and weekly Q&A, and we're there to support you along the way.

For that reason, we have a strict "do the work" return policy in place. We are confident that if you complete the program and implement what you learn, you WILL be able to create effective email campaigns that help your business. If you DO THE WORK, but are not satisfied, contact us in within 30 days of purchase and we will give you a full refund. But remember, we'll first need to see what you've done.

Why We're Offering the Email Success System

Both of us have watched clients struggle using email to grow their business and we know that it doesn’t have to be that way. We have first hand experience working with clients to build a list that makes them money and we want you to have that experience, too.

Email isn’t mysterious, and doing it the right way can and will help you make more money,  but it can be confusing and overwhelming to get started and be successful without the right tools and systems.

So, we broke everything down into easy steps so that you can get your email program up and running quickly and painlessly. (And we just really love email marketing.)

Two Course Options

The Email Success System is built with YOU in mind - you'll get everything you need to be confident in creating email campaigns that get real results.

We know that everyone has their own preferences when it comes to learning and implementation, so we've created two options for taking the Email Success System course. Choose the one that's best for you!




All lessons on demand

Downloadable worksheets, checklists, how-to's and more

Take the class whenever and wherever you like





Everything in the Self-Study course PLUS ...

A private Facebook group for students to ask questions, share their work and get feedback

Weekly LIVE Q&A's to answer all of your questions



The course starts soon. If you miss the start date, you won't be able to join until the next time the course is offered.










Meet Your Instructors

Monica & Katie

Monica Hemingway

As an Industrial Psychologist, I have a Ph.D. in psychology. Don't worry, I can’t read your mind! But after 19 years working with some of the world’s largest companies (like Pepsi, Walmart, and Google), I know a thing or two about applying psychological principles to grow your online influence, increase revenue, and achieve business goals.

As a Digital Strategist, I've built award-winning websites and developed the online presence for all kinds of companies, from solopreneurs to huge e-commerce sites. I've been doing online strategy, branding, and development since 1999, before many companies even had a website. By using what I know as a psychologist, I'm able to create highly effective websites and email campaigns that both visitors and business owners love.

And as a Licensed Arborist, Garden Designer and former owner of Hemingway Horticulture, I have unique insight into building a green industry business. I specialize in helping green industry business owners develop successful companies in a highly competitive market by building a strong online presence.

Katie Elzer-Peters

“Email marketing” is how I answer the question, “What’s your favorite type of work?” (And I do a lot of different things, so I get that question often.)

Here’s why: I love to tell stories, to entertain people, to help make their lives easier, and email is a great way to do that. With my own emails I get to share thoughts, ideas, and strategies about business, and I love when people write back to me. And I love helping my clients tell their stories, teach their customers, and offer their communities solutions to tough problems.

It wasn’t always like this. I went to school (B.S. Purdue University, M.S. The University of Delaware and the Longwood Graduate Program) to learn how to manage botanical gardens. Ten years ago I took a hard right and moved into green industry marketing and have been here ever since.

I’ve run email programs for Stark Bro’s, Nature Hills Nursery, Easy to Grow Bulbs, and other multi-million dollar ecommerce businesses. I’ve also helped mom & pop shops grow their email programs to bring in more business and take the pressure off other marketing channels. Multiple times, I’ve built email programs so robust, I worked myself out of a job! Email became such a huge part of the business it required a full time staff person. I’d love nothing more than to help you build your program to that point. It’s totally doable.

Your Investment


All lessons on demand

Downloadable worksheets


Private Facebook group for students

Weekly LIVE Q&A



50% Complete

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